Monday, March 19, 2012

How To Secure A Business Location

Typically, when we think of security systems, we imagine them in a domestic context. We think of house alarms being tested, and control panels at which we can set house alarms to protect our families and homes at night and when out of the house. Indeed, personal homes make the most use of modern security systems on a consistent basis. However, it is also important to remember that home security systems can also be used in other settings – for example, if you find yourself in a position in which you have to secure a business setting (an office building, retail environment, etc.), you can make use of the same features and systems that people use in their homes all over the country.

Ultimately, there is nothing that necessarily prevents you from using any or all of the benefits of home security systems in business settings, particularly now that these systems tend to be more advanced. For example, not long ago most home security systems were hardwired, meaning that every door and window had to be manually connected to the system in order to be a part of the alarm network. These days most alarm systems operate via wireless sensors, which make it far easier to set them up in the larger, more spread out environments that may constitute business settings. Simply contact a local security company and a system can be set up in a matter of hours.

Additionally, you can look into adding other popular security features that are available from most security companies, but less commonly found in domestic locations. For example, in the right business location (a large set of offices or a warehouse setting) features such as security cameras and motion detectors may be worth installing. These can help to secure a larger area than some other features, and are particularly helpful in environments in which there are a lot of people, and there is a lot of coming and going (potentially making the alarm less utilized).

For the most part, securing your business location is, as you can see, not entirely different from securing your home. There are of course different considerations that you need to keep in mind, such as prioritizing certain areas for enhanced protection, and how to secure a larger overall area. But in terms of the actual equipment and security features you will be using, you can think of this as a relatively simple project. Take the advice of your security company, and remember to be thorough, and your business location should be perfectly secure in no time.

Guest Blogger:
- Jake Harris is a social media contributor and online freelance writer who contributes to advertising and marketing campaigns for multiple websites.

Wednesday, March 14, 2012

Visual Guide to Rich Snippets

Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site.
A few benefits of rich snippets include:
1) Drawing a user's attention to your relevant result.
2) Providing instant information as related to their query.
3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.
For companies leveraging content strategies, there's an especially large benefit of having mark up for authors being displayed in the SERPs with the emergence of AuthorRank. For instance, a "know" based query (informational search) that displays an author with a photo, name, and a link other articles they've written creates a feeling of trust and authority. It can also encourage them to click-through and read other articles they're written, essentially making that author a new resource. 
As another example, "do" based queries, such as going to a concert or event, can end up displaying results from ticket sites that have a quick and instant snippet breakdown to help them in the purchasing process. 
In order to consolidate and decode some of the information you need to sift through when learning about rich snippets, we've created this visual guide to walk through the basics, fundamental types, implementation, and benefits of utilizing them.   
Enjoy! Some food for thought: How do you see rich snippets evolving in the future?


Guide to Rich Snippets by BlueGlass Interactive on SEOmoz
This amazingly informative and easy to follow guide originally created by Selena Narayanasamy, Director of Strategy for BlueGlass Interactive
Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive

Tuesday, March 6, 2012

SEO Benefits For Real Estate Companies Using Schema.org


Can Schema.org Help My Real Estate Website?

Have you invested a lot of time and money into your real estate related website or blog so that visitors will be impressed with what you have created?  Well, so have many other websites.  In fact, if you google search "real estate", there are over 2.3 billion search results provided by Google.  So how can you separate your website or blog from the rest of the pack?  How can Google, Bing, Yahoo, and other major search engines find out more information about your website?  One answer is by using the benefits of schema.org


What is Schema.org?

The technical answer provided by Schema.org is that it...
provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
In layman's terms, Schema.org provides a "Cheat Sheet" of your real estate website to all of the major search engines, but hides the info from a casual visitor to your website.
When Google, Bing, and Yahoo search and index tons of websites, they need to figure out what type of website you have... and do it quickly.  This can be difficult.  For example, without providing any additional help, Google may interpret the above photo as just a left hand with a blue background.  But if you had a hidden "Cheat Sheet" stating it was the handwritten notes of Sarah Palin when she mocked President Obama for his use of a teleprompter, Google would realize it was not just an ordinary hand.

Every Property Is Unique
Whether your involvement in real estate is as an Owner, Real Estate Broker, Leasing Agent, Tenant Rep, or Property Manager, by using the rich snippets provided by schema.org, you can secretly notify Google and other search engines about the following types of additional information...

  • Company Description
  • Company Location
  • Building Description
  • Building Location
  • Building Type (i.e, Retail, Office, Apartment, Industrial Warehouse)
  • Maps
  • Photos
  • Contact information
  • Geo Coordinates

Does Google Know If Your Website Is Far From Ordinary?
Here are Google's official comments regarding the use of schema.org to provide rich snippets ("Cheat Sheets") about your website:
Google doesn’t use markup for ranking purposes at this time—but rich snippets can make your web pages appear more prominently in search results, so you may see an increase in traffic.
If you want your website to appear more prominently in search results, using schema.org helps!

Using Schema.org for Real Estate Websites

What type of real estate related website do you have?  Are you a multi-national full-service real estate company involved with commercial real estate; or do you focus your line of work within a specific location, type of real estate, or type of professional service?  Now is your chance to utilize the rich snippets provided by schema.org to let Google and other search engines know what separates your business from all others.

Here are some schema.org examples that pertain to the real estate profession:

schema.org/ProfessionalService

<div itemscope="" itemtype="http://schema.org/ProfessionalService">
<span itemprop="name">[put company name]</span> <span itemprop="description">[put Company description]
<meta itemprop="foundingDate" content="put year">
<meta itemprop="image" content="[put URL of logo]">

schema.org/RealEstateAgent

<div itemscope="" itemtype="http://schema.org/RealEstateAgent">
<span itemprop="name">[put Agency name]</span>
<span itemprop="description">[put Agency description]
<meta itemprop="foundingDate" content="put year">
<meta itemprop="image" content="[put URL of logo]">

schema.org/ShoppingCenter

<div itemscope="" itemtype="http://schema.org/ShoppingCenter">
<span itemprop="name">[put name of building]</span>
<span itemprop="description">[put description of building] <meta itemprop="image" content="[put URL of buidling]">

schema.org/Postal Address

<div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<meta itemprop="streetAddress" content="[put address]"></meta>
<meta itemprop="addressLocality" content="[put City]"></meta> <meta itemprop="addressRegion" content="[put State]"></meta> <meta itemprop="postalCode" content="[put Zipcode]"></meta>
<meta itemprop="telephone" content="[put Phone]" /></meta>
<meta itemprop="faxNumber" content="[put Fax]" /></meta> <meta itemprop="email" content="[put email]" /></meta>

schema.org/GeoCoordinates

<div itemprop="geo" itemscope itemtype="http://schema.org/GeoCoordinates"> <meta itemprop="latitude" content="[put latitude]" /></meta> <meta itemprop="longitude" content="[put longitude]" /></meta>

schema.org/Place

<div itemscope="" itemtype="http://schema.org/Place"> <meta itemprop="streetAddress" content="[put address]"></meta>
<meta itemprop="addressLocality" content="[put City]"></meta>
<meta itemprop="addressRegion" content="[put State]"></meta>
<meta itemprop="postalCode" content="[put Zipcode]"></meta>
<meta itemprop="telephone" content="[put Phone]" /></meta>
<meta itemprop="faxNumber" content="[put Fax]" /></meta>
<meta itemprop="email" content="[put email]" /></meta>

Time to Check Your Work

After applying some of the above rich snippet coding provided by schema.org, the following link by Google provides a webpage to let you know what information Google is able to pull off your webpage by reading your schema.org coding.

Here are the Google rich snippets test results for our homepage:

Sharpe Properties - Florida Commercial Real Estate
Sharpe Properties - Florida Commercial Real Estate

Florida Commercial Property Real Estate | Sharpe Properties

www.sharpeproperties.com Cached
The excerpt from the page will show up here. The reason we can't show text from your webpage is because the text depends on the query the user types.
Note that there is no guarantee that a Rich Snippet will be shown for this page on actual search results. For more details, see the FAQ.
Extracted Author/Publisher for this page
publisher linked Google+ page = https://plus.google.com/107108795242999451282
Verified: Publisher markup is verified for this pageLearn more
Extracted rich snippet data from the page
Item
Type: http://schema.org/realestateagent
description = Commercial Real Estate Company providing property management services; leasing retail, industrial warehouse, and office properties for rent in Miami Dade and Broward County
name = Sharpe Properties
foundingdate = 1960
image = http://www.sharpeproperties.com/images/misc/sharpe-properties-logo.jpg
address = Item( 1 )
geo = Item( 2 ) 
Item 1
Type: http://schema.org/postaladdress
streetaddress = 1060 East 33rd Street
addresslocality = Hialeah
addressregion = FL
postalcode = 33013
telephone = 305.693.3500
faxnumber = 305.693.3497
email = info@sharpeproperties.com 
Item 2
Type: http://schema.org/geocoordinates
latitude = 25.852704146393933
longitude = -80.26135236024857 
View rich snippets data as visible by a Custom Search Engine.

Here are the Google rich snippets test results for a shopping center location managed by Sharpe Properties:

Sharpe Properties - Florida Commercial Real Estate
Sharpe Properties - Florida Commercial Real Estate

Florida Retail and Industrial Commercial Real Estate Propert...

www.sharpeproperties.com/millerheights Cached
The excerpt from the page will show up here. The reason we can't show text from your webpage is because the text depends on the query the user types.
Note that there is no guarantee that a Rich Snippet will be shown for this page on actual search results. For more details, see the FAQ.
Extracted Author/Publisher for this page
publisher linked Google+ page = https://plus.google.com/107108795242999451282
Verified: Publisher markup is verified for this pageLearn more
Extracted rich snippet data from the page
Item
Type: http://schema.org/shoppingcenter
description = The Miller Heights Shopping Center is a commercial property located in Miami, Florida, with a tenant mix of both small and national chain tenants operating stores and businesses for retail...
name = Miller Heights Shopping Center
image = http://www.sharpeproperties.com/uploads/propimages/original/Miller-Heights-sign.jpg
telephone = 305-693-3500
address = Item( 1 )
branchof = Item( 2 )
maps = Item( 3 )
geo = Item( 4 ) 
Item 1
Type: http://schema.org/postaladdress
streetaddress = 9373-9459 SW 56th Street
addresslocality = Miami
addressregion = FL
postalcode = 33165 
Item 2
Type: http://schema.org/organization
name = Sharpe Properties 
Item 3
Type: http://schema.org/maps
map = http://g.co/maps/xvxjm 
Item 4
Type: http://schema.org/geocoordinates
latitude = 25.716293
longitude = -80.348568 
View rich snippets data as visible by a Custom Search Engine.

Benefits of Using Schema.org

By providing the above real estate agent themed schema.org rich snippets, Google Bing, and other search engines are able to improve the quality and information of their search results, maps, Google Places, Bing business portal, etc.

For example, Google's search results for "Sharpe Properties" provides the following information, which now contains more than just the link to the website.

Florida Commercial Property Real Estate | Sharpe Properties

Alexa Traffic Rank for http://www.sharpeproperties.com/: 569939www.sharpeproperties.com/
Commercial Real Estate Company providing property management services; leasing retail, industrial warehouse, and office properties for rent in Miami Dade ...
 10 Google reviews - Write a review
1060 East 33rd Street  Hialeah, FL 33013
(305) 693-3500
1,636 people +1'd this

Commercial Property Real ...

For example, Google's search results for "Sharpe Properties ...

Commercial Property Real ...

Join Sharpe Properties on Facebook and be the first to ...

Privacy Policy

This Sharpe Properties Website is made available by Sharpe ...

Commercial Property Real ...

Sharpe Properties provides property management ...

Property Management Video ...

Lucknow is a oppressive destination to invest in property ...

Sharpe Properties Company ...

Watch a high-speed video of an artist hand draw the Sharpe ...

Friday, March 2, 2012

Sharpe Properties Company Logo Drawn By Hand


Watch a high-speed video of an artist hand draw the Sharpe Properties company logo in color, and ask questions about how and where both tenants and local South Florida businesses can find commercial retail, office, and industrial properties in Miami Dade and Broward County to rent or lease.

Thursday, March 1, 2012

Google Maps of Commercial Properties Managed by Sharpe Properties

Sharpe Properties has created a Google Maps page showing all of the commercial properties they manage in the South Florida area (Miami-Dade and Broward County), which include retail, office, apartments, and industrial warehouse locations.


View Commercial properties managed by Sharpe Properties in a larger map

You will need to download google earth to view the image below:

View Commercial properties managed by Sharpe Properties in a larger map
To obtain more information on each of the properties mapped above, please visit www.sharpeproperties.com