Wednesday, April 4, 2012

Using SEO To Find Commercial Tenants Faster

We all know that the economy hasn’t been great for a while, and businesses are going bust all over the place. This isn’t great for all sorts of reasons, but if you happen to be a landlord or real estate investor involving commercial real estate, you might have noticed the ability to find quality tenants becoming rarer, and vacant properties becoming more common.

Fortunately, there are plenty of ways you can re-double your marketing efforts to ensure that your properties are the ones that get the tenants first. The key is ensuring that wherever your potential tenants look you are there – and of course one big source of potential tenants is the internet.

Can You SEO Your Property?

industrial warehouse
SEO simply means the process of making sure that a given website appears right at the top of the search results when users search for relevant phrases.

You might think this doesn’t apply to you, because you get most of your tenants from online property sites, and maybe you don’t even have your own website. But if you are listing properties online, you can use a few simple SEO techniques to ensure that your property stands out of the crowd.

What Do You Need To Know?

If your primary business involves commercial real estate, you probably don’t know a lot about SEO. Why would you? But you don’t need to be an expert. This is the job for whoever operates and manages the websites you are listing your real estate.  But that doesn’t mean you can’t do a few little things to help.

Keyword Research

This is the key to SEO – you need to know what keywords you want to rank high for. For instance, if you were selling blue widgets, you would want to rank high for “blue widgets”, and maybe some similar variations.

Your first job is to think about what your potential tenants might search for. Obvious choices of course might be “commercial property in Miami”, or wherever your commercial property is located.

As being more specific is better, “Warehouse in Miami” might be a better fit. Perhaps phrases like storage space, convenience store, shopping center location, or retail storefront on busy street might be better options.

Also give thought about the right location. Generally targeting a bigger demographic area will mean there is more traffic (ie, people searching) available, but limiting your target audience to a smaller area will mean that the visits you receive are more targeted.

Finally, go on Google’s keywords tool and try out some of your keyword ideas. The metric you should care about is local search volume. Your goal is to pick a phrase that is suitably targeted, but still has good search volume.

Title and Description

Once you have figured out how your tenants are going to search for your property, you can make sure that you rank for it. It’s simple really. When you list your warehouse or retail store on your favorite property portals, make sure to use that phrase within your headline, and then mention a few of those key words in your description.

Just remember that you need to write for your audience... not just the search engines.  So proof read when you are done.

Link building

You really don’t need to do a lot of link building, because you are going to be targeting a niche demographic by using niche phrases. But a simple way to get some extra interest is to sign up to a relevant business forum for business owners in the area and make your signature link point to your property. Then just browse a little and answer some questions. Don’t just plug your property, but let people see your sig and they’ll look if they are interested.

Tracking progress

When you have vacant properties, make sure you check Google regularly. Search for those key phrases and see if your property comes up. If it’s not there, revisit your listing and see if you can’t improve it slightly.

About The Author

This guest post was written by Ricky Peterson from Mesa Garage Doors; Click here for more information about our range of garage doors and services.

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