Fortunately, there are plenty of ways you can re-double your marketing efforts to ensure that your properties are the ones that get the tenants first. The key is ensuring that wherever your potential tenants look you are there – and of course one big source of potential tenants is the internet.
Can You SEO Your Property?
You might think this doesn’t apply to you, because you get most of your tenants from online property sites, and maybe you don’t even have your own website. But if you are listing properties online, you can use a few simple SEO techniques to ensure that your property stands out of the crowd.
What Do You Need To Know?If your primary business involves commercial real estate, you probably don’t know a lot about SEO. Why would you? But you don’t need to be an expert. This is the job for whoever operates and manages the websites you are listing your real estate. But that doesn’t mean you can’t do a few little things to help.
Keyword ResearchThis is the key to SEO – you need to know what keywords you want to rank high for. For instance, if you were selling blue widgets, you would want to rank high for “blue widgets”, and maybe some similar variations.
Your first job is to think about what your potential tenants might search for. Obvious choices of course might be “commercial property in Miami”, or wherever your commercial property is located.
As being more specific is better, “Warehouse in Miami” might be a better fit. Perhaps phrases like storage space, convenience store, shopping center location, or retail storefront on busy street might be better options.
Also give thought about the right location. Generally targeting a bigger demographic area will mean there is more traffic (ie, people searching) available, but limiting your target audience to a smaller area will mean that the visits you receive are more targeted.
Finally, go on Google’s keywords tool and try out some of your keyword ideas. The metric you should care about is local search volume. Your goal is to pick a phrase that is suitably targeted, but still has good search volume.
Title and DescriptionOnce you have figured out how your tenants are going to search for your property, you can make sure that you rank for it. It’s simple really. When you list your warehouse or retail store on your favorite property portals, make sure to use that phrase within your headline, and then mention a few of those key words in your description.
Just remember that you need to write for your audience... not just the search engines. So proof read when you are done.