The new Google Sitelinks are much larger, and now gives the corresponding website a tremendous amount of real estate to promote itself within the search results page.According to Google, sitelinks such as the one below "are meant to help users navigate your site." However, by Google giving an abundance of advertising space to being the first result on the page, it consequently diminishes the benefits of a website being ranked elsewhere within the Top 10 results.
For example, search for "Sharpe Properties" and you will see:
- On the Webmaster Tools Home page, click the site you want.
- Under Site configuration, click Sitelinks.
- In the For this search result box, compete the URL for which you don't want a specific sitelink URL to appear.
- In the Demote this sitelink URL box, complete the URL of the sitelink you want to demote.
You can demote up to 100 URLs, and demotions are effective for 90 days from your most recent visit to the Sitelinks page in Webmaster Tools.
What Changes Were Made?
According to Google, “Until now, each site had a fixed list of sitelinks that would either all appear or not appear; there was no query-specific ranking of the links. With today’s launch, sitelink selection and ranking can change from query to query, allowing more optimized results. In addition, the maximum number of sitelinks that can appear for a site has been raised from eight to 12, and the number shown also varies by query.”