Monday, April 30, 2012

Commercial Properties in South Florida

Commercial Properties

The best way of explaining what commercial properties are, is to define what they are not.  Commercial properties consist of any form of real estate other than residential or land.  Commercial property is primarily used as an investment vehicle, where a Landlord and Tenant relationship is established, and the Landlord or Property Owner is able to generate income from leasing the commercial property. Owners of commercial property may prefer to sell the commercial property shortly after purchasing the real estate (called "flipping"), or they may keep the property for long-term investment.

Property Management

Many people purchase real estate strictly as a financial investment, and little to no knowledge of how to manage commercial property.  When this happens, the property owner typically hires a commercial property management company to not only manage the commercial real estate, but provide maintenance and leasing services as well.

Types of Commercial Property

The classification of commercial property can be divided into the following property groups:
  • Retail
  • Industrial Warehouse
  • Office
  • Apartment
Here is some information on the top two types of commercial property:

Commercial Property Type: Retail
retail shopping center
Retail shopping center
Retail properties can range from small strip centers to inclosed shopping centers to outdoor retail outlet malls.  Tenants at retail commercial properties typically are responsible for paying not only base rent and sales tax, but responsible for paying their pro-rated share of the property owner's operating expenses (under a NNN lease a/k/a triple-net lease)



Commercial Property Type: Industrial Warehouse
industrial warehouse
Industrial Warehouse
Industrial warehouse properties can range from small self-storage lockers to single-bay warehouse to multi-bay industrial warehouse facilities.  Industrial warehouse properties can also provide special features such as:
  1. Dock height
  2. Garage doors
  3. Air-condition
  4. Three (3) Phase Electric

Commercial Property Available For Lease

Sharpe Properties, which provides property management, maintenance, and leasing of commercial properties throughout the South Florida area, has several commercial properties in both Miami-Dade and Broward County, consisting primarily of retail strip centers and industrial warehouse properties.

Click the links below to find commercial properties
available for lease in South Florida:


Retail Properties


Industrial Properties

If you find a commercial property available for lease by Sharpe Properties, whether it is retail or an industrial warehouse, please either call the commercial property management office (305) 693-3500 or send an email to info@sharpeproperties.com

Tuesday, April 24, 2012

What's Signage Worth to Disney and Starbucks?

Can you tell the difference between coffee from Starbucks, McDonalds, or Dunkin Donuts without recognizing the name or logo on the company's storefront signage? While each of the above companies may think their coffee is better than the competition, they all spend a ton of money on marketing and advertising to promote their brand and identity.

starbucks logo
How successful would Starbucks be if they could not have their company logo displayed outside each and every store they opened? Could Starbucks still markup the price of their coffee if no one knew they were drinking Starbuck's coffee?  We will soon find out.

The Power of Walt Disney

Many people visit Walt Disney for the fun and excitement of discovering Hidden Mickey's. However, that is not the only thing hidden throughout Disney Parks.


Hidden McDonalds

Similar to Starbucks, the fast-food giant McDonalds rely's heavily on its brand identity.  When driving down any street in America, or even the world, one would expect to see McDonald's famously recognized Golden Arches along a store's pylon sign, or on their storefront.

This is true all across the world...except in Disney World; where magical pixie dust can wipe away most company's desire to have their company brand, logo, or image displayed along their storefront windows.

McDonalds has had stores throughout Disney Parks for many years now, but similar to Hidden Mickey's, the famous Golden Arches are mysteriously gone.  See photos below

Mcdonalds in Disney World
Mcdonalds in Disney World

Mcdonalds in Epcot
Mcdonalds in Epcot

Mcdonalds in Animal Kingdom
Mcdonalds in Animal Kingdom

McDonalds Menu in Disney Parks
McDonalds Menu in Disney Parks

Starbuck's Storefront Signage in Disney World

Starbucks recently announced on Monday that they have entered into a partnership with Disney World to open a retail store inside each of the six (6) Disney theme parks located in California and Florida.  From this partnership, both companies can benefit:

Benefits for Starbucks:

  • Prime real estate for retail store
  • Limited competition from competitors such as Dunkin Donuts
  • Large customer base

Benefits for Disney World:

  • Guests can go straight to Disney Parks without stopping off at other locations for breakfast
  • Improved quality of coffee at the Disney Parks   

At Disneyland California, Starbuck's will open up stores under the name of Fiddler, Fifer, and Practical Cafe, after the characters in the Three Little Pigs.

Although the Starbucks logo will not be displayed along their storefront, the Starbuck's name will be listed vertically on storefront posts on both sides of the coffee store entrances.

Saturday, April 21, 2012

6 Business Costs to Keep an Eye on as You Grow

If your business is successful, it will grow and reach even more customers, earning more money in the process. Because there is also a real potential for costs to rise, it makes sense to ensure you keep an eye on as many as possible.

Here are six areas where costs have a habit of rising considerably if you don’t watch them closely.

Rental of business premises

warehouse
You need to know your business premises are a cost effective solution for you to run your business. You may need to move to bigger premises in the future, but these will cost you more to rent each month. Make sure you don’t move beyond the ideal size for your business, otherwise you will spend more than you have to.

This can be a tricky decision of course, the key is to find a premises which gives you the right amount of growing room, but without wasting too much on rent. Remember that moving a business can be costly too. A good commercial real estate agent should be able to advise on what your options are. Even if you are not planning to move immediately it is worth having a rough plan.

Internet access

When you start a business you may only need a small plan to give you the access and website hosting you require. But if your business grows, the same plan may not be suitable anymore. Make sure you compare deals on a regular basis and find a provider that is better able to cope with larger businesses. Even if your current deal is scalable, i.e. it can grow with you, it doesn’t mean you will get the best deal.

Staff time

As you grow you will inevitably need more members of staff, and with that comes a management cost. It is easy mistake inefficiency as a signal that you need to hire and if left unchecked you can easily end up with under utilized staffs and high wage bills.

Every time you decide to hire a new member of staff, first have a good look at your business processes and ask yourself “If I wasn’t allowed another member of staff, how would I cope?”

Transaction costs

As you grow you will naturally change your scope of customers – you will probably be taking more payments and you might well also start doing a lot more overseas business.

If you make a lot of income from exporting your goods or services you need to watch the foreign exchange rates carefully to ensure that small movements don’t erode your margins. When you are busy growing a business it is hard to find time for this.

Of course terrestrial transaction costs, such as payment processing are a cost that can escalate too. As you grow it is important that you periodically review these costs and renegotiate as needed – remember, the bigger you get the more bargaining power you have.

Waste costs

Whatever you get rid of in terms of waste, you need to ensure the costs don’t spiral out of control. Look for the most cost effective waste services you can, whether that is skip hire, recycling or anything else.

The cost of power supplies

Every business needs electricity at the very least. When you start your small business from your kitchen table, you won’t need to worry about finding a good business deal. But once you move into proper business premises it will pay to find a great deal on energy supplies that is put together specially for businesses. Get the best deal you can and don’t be afraid to search elsewhere regularly, just as you will do for internet access.

Summary

Every business has overhead costs that keep it running. But even these costs are not set in stone. Make sure you keep an eye on every cent you spend on your business costs otherwise you won’t know when you are overspending and losing profits because of it. With practice this will become easier to do.

Author Bio

This guest post was written by Ricky from Currency-Converter.com. Thanks for reading, please check out our currency widget to keep up to date with the latest exchange rates.

Thursday, April 19, 2012

Marketing your Real Estate Properties Online

Whether you own a commercial real estate company or just manage a few properties in the local area, SEO in real estate can boost the success of your company. Simply having a real estate website with little to no content won’t do you much good. Rather, you need to provide tenants (and landlords if relevant) a reason to rent / lease properties through your website. Because commercial real estate is a highly competitive industry, to have your website listed on the first page of Google search results, you need to nail down your marketing to outrank the competing local real estate companies.

Know your Target Audience

SEO Puzzle
To increase your organic traffic, you’ll need to establish some target keywords. While you could just pluck out some vaguely relevant terms, it won’t necessarily draw in visitors that may have an interest in your service or properties. Establishing worthwhile keywords takes time and research.

If you are a small local real estate company you can limit your target audience to just those visitors looking for property in your market area. The same applies if you are the landlord of commercial properties within a certain area or district. Using “2 bedroom apartment for rent” as keywords could draw some visitors to your website, but having such a common keyword increases the number of websites nationwide that are competing with you on Google's search results pages, diminishes the likelihood of being ranked high by Google. “2 bedroom apartments for rent in [town/district]” would be a far better keyword to target which could provide you with more relevant traffic, bringing visitors who actually have an interest in property within your local area.

Be careful not to focus on too many keywords per page, as a rule focus on one keyword per page, although targeting one or two synonyms of your keyword on the same page is by no means a bad thing. If you have properties in separate towns, create individual pages for them so you’re not targeting multiple locations on one page and confusing the search engines.

Be a Go-To Tour Guide

For many buyers/tenants it’s not just the property they’re interested in, to some people the location of their potential new home can be more important than the bricks and mortar. Providing information on the local area can help you to make the properties on your site more attractive, whilst bringing in relevant visitors.

The best place to share your local knowledge is on your website’s blog. Many companies fail to utilise their blog to its full potential, keep the information you’re providing relevant and beneficial to your target audience. For example, writing a post on “The Best Schools in [town/district]” is a great blog post for a real estate site. The chances are, people reading the post will be looking to move to the area with children. If they find your post informative they may venture into the property section of your website to see what you have available within the area.

Real estate is an incredibly competitive SERP so ranking for big terms is probably a no-go unless you have a considerably strong/authoritative domain. Rather than thinking of vanity keywords, think of the people who would actually be interested in what your site has to offer. If you’re targeting people who wouldn’t walk into your real estate office then the chances are you’re targeting an audience with little value to your business/properties.

About Guest Blogger:

This guest post was written by Stephanie Staszko who writes for Bathshop321, retailers of cheap bathrooms, which are perfect for a quick bathroom makeover. Always make sure you have a fully functioning, attractive bathroom fitted into your property, whether you’re selling or renting – a shoddy bathroom can put off potential buyers/tenants!